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5 Shocking Secrets And Where Big Brother's Holly Allen Is Now In Late 2025

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Holly Allen remains one of the most memorable and polarizing figures in the history of Big Brother, having navigated a dramatic "showmance," a massive alliance blow-up, and an intense final two finish on Season 21. For fans who followed her journey from a Wine Safari Guide to the runner-up of BB21, the question of what she's been doing since leaving the house is constant.

As of late December 2025, Allen continues to leverage her reality TV fame, maintaining a public persona that balances her adventurous "country girl" roots with her Los Angeles lifestyle. While her high-profile relationship with winner Jackson Michie ended, her life post-Big Brother has been anything but quiet, featuring continued public feuds and a quiet pivot in her professional endeavors. The following is a deep dive into her life, career, and all the latest updates.

Holly Allen: Full Biography and Profile

Holly Allen entered the Big Brother house with a unique background, a blend of pageant polish and Wyoming grit that made her a complex competitor. Her history in the pageant world and a previous connection to another reality TV star added layers to her profile even before the season began.

  • Full Name: Holly Allen
  • Date of Birth: January 11, 1988
  • Age (as of Dec 2025): 37
  • Hometown: Lander, Wyoming
  • Current City: Los Angeles, California
  • Occupation (at time of BB21): Wine Safari Guide
  • Notable Title: Miss Wyoming USA 2012
  • Reality TV Appearance: Runner-up, Big Brother 21 (BB21)
  • Relationship History: Dated *The Bachelorette*'s Luke Pell (2017) and BB21 winner Jackson Michie (2019-2020)
  • Current Relationship Status: Single (as of 2025)

The Showmance That Defined a Season: Holly Allen and Jackson Michie's Journey

The most significant storyline of Big Brother 21 was arguably the intense showmance between Holly Allen and eventual winner Jackson Michie. Their relationship was central to their game strategy, for better or worse, and dominated the narrative of the season.

The pair, often referred to simply as "Michie and Holly," formed a strong bond early in the season. This relationship provided them with a crucial layer of protection, as they rarely targeted each other and often worked in tandem to control the house. While their connection was genuine, it also drew criticism from other houseguests and viewers who felt it overshadowed their individual games.

Despite the drama, they successfully navigated their way to the Final Two, a rare feat for a showmance in Big Brother history. Ultimately, Michie won the season, and Holly settled for the runner-up position, securing the $50,000 prize.

Their relationship continued outside the house, with the couple moving in together in Los Angeles. However, the pressure of post-show life proved too much. In February 2020, they announced their high-profile breakup on Instagram, citing irreconcilable differences. Holly’s public statements after the split emphasized that while the romantic relationship ended, they had established a foundation of friendship, though it marked the end of the most powerful pairing of BB21.

From Pageant Queen to Big Brother Runner-Up: Analyzing Holly's BB21 Game

Holly Allen’s gameplay in Big Brother 21 was marked by her social finesse, her alliance loyalty, and her ability to remain off the block despite being part of controversial alliances. Her background as Miss Wyoming USA 2012 gave her a natural ability to connect with people, a skill she utilized heavily in the house.

The Rise and Fall of the Six Shooters Alliance

Holly was an integral member of the season's dominant early alliance, known as the Six Shooters, which also included Michie, Kathryn Dunn, Christie Murphy, Nick Maccarone, and Tommy Bracco. This alliance controlled the house for the first half of the game. However, the alliance imploded dramatically on Day 44 in one of the most memorable blow-ups of the season, forcing Holly and Michie to solidify their duo game.

The Kathryn Dunn Feud and Pre-Show Connections

A major point of controversy was the revelation that Holly and fellow houseguest Kathryn Dunn (Kat) knew each other before entering the house, having been friends and even competing in pageants together. While the show initially downplayed this, the live feeds confirmed their connection. The post-show drama escalated into a public feud, with Kat claiming Holly accused her of sleeping with Michie after the show, leading to a heated argument. This ongoing tension, fueled by the shared connection to Jackson Michie, has kept Holly's name in the headlines years later.

Despite the alliance drama and pre-show baggage, Holly’s game was strong. She won two Head of Household (HOH) competitions and maintained a position of power for almost the entire season, rarely being a primary eviction target. Her ability to survive the implosion of the Six Shooters and make it to the Final Two is a testament to her strategic and social game.

Where Is Holly Allen Now? Recent Updates in 2025

As of late 2025, Holly Allen’s life has stabilized away from the intense spotlight of a reality TV showmance, though she remains connected to her reality TV past.

Current Career and Public Persona

While she was known as a Wine Safari Guide during her time on the show—a unique job that involved touring vineyards with exotic animals—her current professional focus appears to have shifted towards leveraging her social media presence. Allen is active on platforms like Cameo, where she is still listed as a "runner up on Big Brother 21 • safari guide • country girl," with recent reviews from late 2024 confirming her continued engagement with fans. This suggests a pivot toward social media influencing, brand partnerships, and fan engagement, a common path for reality TV stars.

She often shares glimpses of her Los Angeles lifestyle, balancing city life with trips back to her Wyoming roots, reinforcing her "country girl" image. Entities like Julie Chen Moonves, Nicole Anthony, and other Big Brother 21 cast members occasionally feature in her social media interactions, keeping her relevant within the reality TV community.

Relationship Status and Personal Life

Following her 2020 breakup with Jackson Michie, Holly Allen has kept a lower profile regarding her romantic life. Public records and dating history sites currently list her as single in 2025. This contrasts sharply with her time on BB21, where her relationship status was public and central to her game. She appears focused on her personal life, her dogs, and her friends, including her former co-star Tommy Bracco, with whom she remains close.

Holly Allen’s legacy on Big Brother is one of a strong, often underestimated player who was willing to play a risky game. Her journey from the pageant stage to the final two of BB21, navigating alliances like the Gr8ful alliance and the dramatic fallout with her former friend Kathryn Dunn, cements her as one of the most discussed contestants of her season. As 2025 comes to a close, Holly Allen is a prime example of a reality star who successfully turned a television experience into a lasting, if quieter, public career.

holly allen big brother
holly allen big brother

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