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The 7 Secrets To Scoring UGG's Most Wanted Boots: Black Friday & Cyber Monday 2025 Ultimate Guide

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The hunt for discounted UGG boots and slippers is one of the most competitive shopping events of the year, and with the viral popularity of styles like the Tazz and Classic Mini Platform, securing a pair at a great price requires a precise strategy. As of today, December 12, 2025, the official Black Friday and Cyber Monday dates for 2025 are confirmed, giving you the perfect window to plan your shopping spree and save up to 70% on this iconic footwear.

This comprehensive guide breaks down the specific discount percentages, the exact retailers to watch, and the must-buy styles expected to be on sale for the 2025 holiday shopping season, ensuring you don't miss out on the coziest deals of the year. Historically, the best deals are not always found on the UGG official site, so knowing where to look is the key to success.

UGG Brand Profile: From California Surf to Global Fashion Staple

The UGG brand, a division of Deckers Brands, has a rich history that began far from the winter snow it is now associated with. The company was founded in 1978 on the beaches of Southern California by an Australian surfer, Brian Smith.

  • Founding Year: 1978
  • Founder: Brian Smith, an Australian surfer.
  • Original Concept: The boots were initially designed to keep surfers' feet warm after catching waves.
  • Parent Company: Deckers Brands (which also owns brands like HOKA and Teva).
  • Global Expansion: UGG gained massive popularity in the late 1990s and early 2000s, transitioning from a niche surf brand to a global fashion and lifestyle icon.
  • Core Products: Classic Boots (Classic Short, Classic Mini), Slippers (Tazz, Tasman, Scuff), and a growing line of apparel and home goods.
  • Key Entities in the Sale: UGG Australia, Koolaburra by UGG (a more budget-friendly line often featured in Black Friday sales).

The brand's enduring appeal lies in its use of high-quality sheepskin and its signature cozy, comfortable design, making it a perennial favorite for holiday shoppers looking for winter warmth and style.

The 2025 UGG Black Friday & Cyber Monday Price Predictions

Black Friday 2025 falls on Friday, November 28th, and the sale event will run through Cyber Monday, December 1st. Based on historical data and 2024 sale patterns, shoppers can expect the following specific discounts and timelines:

Expected Discount Ranges for UGG Footwear

The discount you receive depends heavily on the retailer and whether you are buying a "classic" style or a less popular one.

  • UGG Official Site: Expect discounts in the range of 30% to 44% off on select styles. This sale often focuses on older inventory or less viral colorways.
  • Major Retailers (Amazon, Zappos, Macy's): These stores typically offer markdowns between 30% and 50% off on a wider variety of UGG and Koolaburra by UGG styles.
  • Deep Discount Retailers (Nordstrom Rack): This is where the biggest savings are found, with discounts reaching up to 60% or even 70% off on certain UGG-branded items.
  • Koolaburra by UGG: This sub-brand is a Black Friday staple, with deals often starting at around $45 for slippers and mini boots.

Key Dates and Early Access

The sale doesn't wait for Black Friday itself. Savvy shoppers should begin monitoring deals in late November.

Predicted Sale Timeline:

  1. Pre-Thanksgiving Kick-Off (Mid-November): Retailers like Amazon and Nordstrom Rack often drop "Early Black Friday" deals on Koolaburra by UGG and older UGG styles.
  2. Official Start (Wednesday, November 26, 2025): The UGG Cyber Sale is often predicted to kick off a day before Thanksgiving, giving UGG Rewards members a crucial head start.
  3. Black Friday (November 28, 2025): The peak day for the widest selection of discounted products across all major retailers.
  4. Cyber Monday (December 1, 2025): The final push, often featuring the best deals on remaining inventory, sometimes with steeper discounts than Black Friday.

The Must-Buy UGG Styles and Where to Find the Deals

While the highly sought-after styles like the Classic Mini Platform and Tazz Slippers rarely see massive discounts on the official UGG site, they are the main targets at third-party retailers. Focusing on these specific entities and their predicted sale prices will maximize your savings.

Top 5 UGG Styles to Target for 2025

These are the core products that drive the most demand and are expected to be featured in the 2025 Black Friday and Cyber Monday sales:

  • Tazz Slippers: A viral sensation, these are predicted to be available for around $90.99 (originally $130) at select retailers during Cyber Monday.
  • Classic Ultra Mini Platform: Expect markdowns to approximately $111.99 (originally $160), especially at Amazon and Zappos.
  • Classic Mini Platform Boots: These popular boots saw discounts up to 44% off in 2024 and are a top prediction for 2025 deals.
  • Koolaburra by UGG Koola Mini II: A highly affordable alternative, look for prices as low as $44 (down from $84) at Amazon.
  • Tasman Slippers: A timeless classic, often included in the 30-50% off range at department stores like Macy's and Nordstrom Rack.

Key Retailers and Their Specialties

Your shopping strategy should be retailer-specific, as each store offers a different type of UGG deal:

  1. Nordstrom Rack: Best for deep discounts (up to 70% off) on a diverse collection of UGG boots, slippers, and apparel, including slightly older styles and exclusive colorways.
  2. Amazon: Excellent for early deals and markdowns on Koolaburra by UGG and specific men's and women's styles, sometimes offering the lowest prices on select items like the Goldencush.
  3. Zappos: Known for offering competitive discounts on a wide range of UGG footwear and often matching the best Black Friday prices.
  4. Macy's: A reliable source for deals on women's boots and slippers, often featuring a significant percentage off the retail price across various styles.

Expert Shopping Strategy: 7 Tips to Win the UGG Sale

To secure the most coveted UGG styles before they sell out, you need to be prepared. Follow these seven expert tips to maximize your savings during the 2025 event.

1. Join the UGG Rewards Program Now

UGG Rewards members often receive early access to the brand's official Cyber Sale and may be eligible for an additional discount on top of the sale price. This head start can be crucial for snagging the most popular sizes and colors before the general public.

2. Set Up Price Alerts on Amazon and Google

Use tools like Keepa for Amazon or Google Shopping's price tracking feature for your desired UGG style (e.g., "Tazz Slipper Black"). This will notify you the moment a retailer drops the price, allowing you to react instantly, which is necessary for viral products.

3. Prioritize Third-Party Retailers Over the Official Site

While the UGG site is a good starting point, the deepest discounts (up to 70% off) and the best deals on popular items are usually found at major department stores and online retailers like Nordstrom Rack, Amazon, and Zappos.

4. Don't Ignore Koolaburra by UGG

For shoppers focused on budget and comfort, the Koolaburra by UGG line offers similar cozy aesthetics at a fraction of the price. These styles are heavily discounted, often starting at $38 to $45, and provide excellent value.

5. Check for Free Shipping Thresholds

The official UGG site typically offers free shipping on online orders of $125 or more during the Black Friday event. Be aware of this threshold to avoid extra costs, or consolidate your purchase at a retailer offering free shipping on all orders.

6. Know Your Size in Advance

UGG boots and slippers are notorious for selling out quickly, especially in common sizes. Due to sizing variations (some styles run small, others large), research your exact fit for the specific model you want before the sale starts. You won't have time to hesitate.

7. Target Apparel and Accessories for the Biggest Savings

While the boots get all the attention, UGG's apparel, robes, blankets (like the Cozy Pom Sherpa Throws), and accessories often see the steepest percentage markdowns. Look for these items if you are seeking discounts of 50% or more.

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