The Two 'New Parkway Theaters': A Tale Of Two Cities, Couches, And Cinema Rebirth
The New Parkway Theater is not just one venue; it is the name associated with two distinct, vibrant, and community-focused cinema experiences across the United States—one in Oakland, California, and another in Minneapolis, Minnesota. As of late 2024, both locations are thriving, offering unique programming that goes far beyond the typical multiplex experience. This article provides the most current, in-depth look at both theaters, detailing their unique features, programming, and the dedicated people behind their continued success.
For those searching for the latest updates on "The New Parkway Theater," the answer depends on which coast you are on. The Oakland venue is a beloved, established "cinema and pub" known for its famously comfy couches, while the Minneapolis location is a historic 1931 landmark that underwent a massive restoration and "re-birth" in 2018, transforming into a premier performing arts venue and movie house.
The New Parkway Theater (Oakland, CA): Biography of a Community Icon
The New Parkway Theater in Oakland is a prime example of a modern, community-centered cinema that has rejected the traditional movie-watching model. Located in the city’s bustling Uptown district, it’s far more than just a place to see a film; it’s a social hub where comfort and local engagement are paramount.
- Location: Uptown district, Oakland, California.
- Venue Type: Community-centered cinema and pub.
- Unique Seating: Famous for replacing traditional theater seats with an eclectic mix of cozy couches, armchairs, and love seats, creating a relaxed, living-room atmosphere.
- Atmosphere: Judgment-free movie watching, where patrons are encouraged to order food and beer directly to their seats.
- Programming Focus: A mix of new releases, classic films, cult favorites, local independent cinema, niche films, and film festivals.
- Mezzanine Activities: Offers a schedule of free evening activities every day of the week on its Mezzanine level, designed to foster community interaction.
- Key Programs/Events: Cereal Cinema (classic cartoons with all-you-can-eat cereal), Speed Meeting Mondays, Bingo & Beer, Drink & Draw, Team Trivia, and Karaoke.
The Oakland Experience: Couches, Cult Classics, and Community
What truly sets The New Parkway apart is its commitment to a communal, low-key experience. The venue’s unique seating arrangement is its signature, turning a formal outing into a comfortable night out with friends. This approach is central to its brand of "judgment-free" viewing, where patrons can enjoy a full meal and a selection of craft beers or wine while watching a movie.
The programming is deliberately diverse, catering to the eclectic tastes of the Oakland community. Beyond the mainstream new releases, the theater dedicates significant screen time to niche films and cult classics, often accompanied by special events or discussions. The free activities on the Mezzanine—such as the popular Speed Meeting Mondays and Team Trivia—ensure that the venue remains a vibrant social center even when a major film isn't playing. This focus on local engagement and diverse entertainment ensures its topical authority as a cultural cornerstone in the Uptown district.
The Parkway Theater (Minneapolis, MN): A Historic Rebirth and Performing Arts Hub
In contrast to Oakland's established "New Parkway," the venue in Minneapolis is known simply as The Parkway Theater, though its 2018 revitalization makes it the "new" iteration of a historic landmark. Built in 1931 and originally owned by the Wolski family, the theater had been a staple in South Minneapolis for decades before falling into disrepair. Its dramatic restoration marks a significant cultural rebirth for the city.
The Minneapolis Restoration: From Historic Cinema to Premier Venue
The transformation of The Parkway Theater was spearheaded by investor Ward Johnson and his business partner Eddie Landenburger, who also owned the neighboring restaurant, Pepito's. The project, completed in 2018, was the first major restoration the building had undergone in more than 40 years. The goal was to preserve the building’s historic cinema roots while expanding its capabilities to serve as a modern performing arts venue.
The new iteration of The Parkway is a versatile space that hosts a wide range of events, establishing it as a key entertainment destination in the region. The programming is a sophisticated mix of high-quality cinema and live performances, catering to a broad audience.
- Original Founding: Opened in February 1931.
- New Ownership/Restoration: Re-born in 2018 under the ownership of Ward Johnson and Eddie Landenburger.
- Location: 4814 Chicago Avenue South, South Minneapolis.
- Primary Focus: Vintage performing arts venue and movie theater.
- Key Programming (2024 Updates): Extensive schedule of live music concerts, stand-up comedy specials (featuring performers like Steve Hofstetter), and classic movie screenings.
- Technical Features: Continues to showcase classic movies on 35mm film, honoring its cinematic history while utilizing modern sound and lighting for live events.
The Parkway Distinction: Comparing Two Community Pillars
While both theaters share a name and a deep commitment to community, their offerings reflect their distinct local identities and histories. The topical authority of "The New Parkway Theater" is therefore split between two unique models: the casual, couch-filled pub cinema (Oakland) and the meticulously restored, versatile performing arts venue (Minneapolis). This dual nature ensures that the "Parkway" name remains synonymous with unique, non-traditional entertainment.
The Oakland venue champions the informal experience, prioritizing comfort and interactive, free social events in its Mezzanine café. It’s a place where you can bring your dog to "Cereal Cinema" or join a "Drink & Draw" session. Its mission is to be a judgment-free, accessible local hangout.
Conversely, The Parkway in Minneapolis is a testament to historic preservation and artistic versatility. Its restoration allows it to seamlessly transition from screening a classic 35mm film to hosting a major touring comedian or a local band. Owners Ward Johnson and Eddie Landenburger have successfully re-established the theater as a premier cultural destination in South Minneapolis, ensuring its legacy continues well into the 21st century.
A Look Ahead: The Future of the Parkway Legacy
Both The New Parkway Theater and The Parkway Theater are actively running and continuously updating their schedules for late 2024 and beyond, demonstrating their resilience and relevance in a shifting entertainment landscape. The success of these two venues highlights a growing demand for unique, experiential cinema and performance spaces that prioritize community connection over corporate uniformity. Whether you're sinking into a plush couch in Oakland or enjoying a live comedy set in the beautifully restored Minneapolis auditorium, the "new" Parkway experience is one that is both deeply local and exceptionally memorable.
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