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The Good Fellas Pizza Empire: 5 Fresh Updates And Must-Try Pies In 2025

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The name "Good Fellas Pizza" is a true phenomenon in the culinary world, but it’s not just one restaurant—it’s an entire ecosystem of pizza excellence, from a growing New York-style chain to a major frozen brand. As of late 2024 and early 2025, the brand is undergoing significant changes, including a major frozen pizza redesign and continued expansion of its popular Pizzeria and Bourbon Bar concept across the Midwest and South. This article breaks down the freshest updates and the iconic menu items that keep customers raving, whether you're craving a massive 22-inch pie or a convenient, high-quality frozen option.

Good Fellas Pizza continues to dominate its niche by focusing on quality ingredients, authentic New York-style slices, and a unique, speakeasy-themed dining experience. The brand's commitment to both the dine-in experience and its retail presence ensures that the "Good Fellas" name remains synonymous with top-tier pizza, even as it navigates the competitive food landscape. Keep reading for a deep dive into the most current news and the signature dishes you absolutely need to try right now.

The Goodfellas Pizzeria Chain: Growth, Bourbon, and Speakeasies

The "Goodfellas Pizzeria" chain, founded in 2006, has grown from a neighborhood slice shop into a nationally recognized brand with multiple locations across several states, including Kentucky, Ohio, Indiana, and Tennessee. This chain is perhaps the most famous iteration of the name, known for its distinct atmosphere and massive, authentic New York-style pies.

1. The Signature 22-Inch Pie Experience

The cornerstone of the Goodfellas Pizzeria brand is its commitment to authentic, oversized New York-style pizza. Their signature offering is the colossal 22-inch pie, which is often sold by the slice. This massive size is a nod to traditional East Coast pizzerias and provides a truly generous portion for customers. The dough is stretched thin, creating a perfect balance of a crispy crust and a foldable slice—a hallmark of true New York-style pizza.

2. The "Pizza and Bourbon Bar" Concept

Goodfellas Pizzeria has successfully carved out a unique identity by pairing its pizza with an extensive selection of bourbon. The concept is known as a "Pizza and Bourbon Bar," offering patrons a sophisticated yet casual dining experience. This pairing elevates the traditional pizzeria model, appealing to a broader, adult audience looking for high-quality food and drink.

3. The Exclusive Wiseguy Lounge Speakeasy

Many of the chain's locations feature an accompanying speakeasy-themed bar called the "Wiseguy Lounge." This adds a layer of exclusivity and intrigue to the Goodfellas experience. The speakeasy theme, often tucked away within the restaurant, offers craft cocktails and a curated selection of bourbons, further cementing the brand's reputation for a unique, themed night out.

Fresh Updates for the Goodfella's Frozen Pizza Brand (Late 2024)

Separate from the restaurant chain, the "Goodfella's" brand of frozen pizza has made significant headlines with a major overhaul and refresh, signaling a "bold new direction" in the retail frozen food category. These updates, which rolled out in late 2024, are aimed at meeting the growing consumer demand for bolder flavors and lighter, crispier crusts.

4. Complete Logo and Packaging Redesign

In October 2024, the Goodfella's frozen pizza line unveiled a fresh new logo and packaging design. This visual refresh is intended to modernize the brand's image on grocery store shelves and better communicate the quality and authenticity of the product inside. The redesign is a key part of their strategy to shake up the competitive frozen pizza category.

5. Improved Recipes for Core Products

More importantly than the packaging, Goodfella's has improved the recipes for its core offerings. Specifically, the recipes for the Stonebaked Thin Margherita and the Pepperoni pizzas have been enhanced. The goal of the recipe improvements was to deliver bolder flavors and achieve a lighter, crispier texture in the crust, directly addressing current consumer trends. Customers can expect a noticeable difference in the taste and texture of these popular frozen varieties in 2025.

The Essential Good Fellas Pizza Menu Items to Order

Whether you are visiting a Goodfellas Pizzeria location or ordering from a local shop, certain specialty pizzas consistently receive high praise and are considered must-try items. These dishes showcase the commitment to fresh toppings and classic Italian-American flavors.

  • The Goodfellas Special Pizza: This is often the flagship specialty pie, designed to have "something for everyone." It typically features a generous mix of classic toppings, making it a perfect choice for groups or those who can't decide on just one flavor.
  • The Wise Guys Pizza: A clear nod to the brand's thematic roots, "The Wise Guys" is consistently highlighted as a meat-lovers' dream. This pie is loaded with various meats, such as pepperoni, Italian sausage, and often ham or bacon, offering a robust and savory profile.
  • The Soprano Pizza: Another mafia-themed favorite, "The Soprano Pizza" is a fully-loaded pie. It often includes pepperoni, Italian sausage, black olives, red onions, mushrooms, and bell peppers, providing a complex and balanced flavor combination that satisfies all classic pizza cravings.
  • Classic Cheese and Pepperoni: Despite the specialty options, the simple Regular Pizza or Cheese Pizza remains a top seller, consistently reviewed as delicious and a benchmark for the brand's quality.

Topical Authority: Navigating the Good Fellas Pizza Landscape

The proliferation of the "Good Fellas Pizza" name across different business models highlights its marketing power and the enduring appeal of its mob-themed branding. However, it's important for consumers to distinguish between the entities to ensure they get the experience they are seeking.

The multi-state Goodfellas Pizzeria chain offers the full, immersive experience: the huge 22-inch slices, the extensive bourbon selection, and the hidden Wiseguy Lounge. This is the destination for a dine-in experience. On the other hand, the Goodfella's frozen brand is focused on retail convenience, with its recent recipe and packaging updates making it a strong contender in the grocery aisle. The positive feedback on its new Stonebaked Thin crusts suggests a renewed focus on quality for the at-home consumer.

Even with a minor controversy in the news—an archived post noted a temporary closure of one location after a low Barstool review to allow for staff retraining—the overall brand sentiment remains strong, with customers praising the quality of the pizza and the friendly service. This dedication to operational improvement, even after a public setback, shows a commitment to maintaining a high standard across the various businesses operating under the famous name.

The Good Fellas Pizza Empire: 5 Fresh Updates and Must-Try Pies in 2025
good fellas pizza
good fellas pizza

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